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Sincerely, Your Friendly Neighborhood Shill.

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Good morning, it is Tuesday. As of this writing, Marathon is currently down to address matchmaking issues from last week’s update. That’s its own can of worms, but there’s a more consistent issue looming over the game: cheaters. (This is aside from the other blog post I’ve been meaning to write about player psychology with Jamie (Sc0nesandc0ffee on Twitter), which is still coming.) We’re in Week 7 of Marathon. It’s been a largely wonderful experience, but as the season’s gone on, cracks have started to show. If left alone, they’ll fester into irreparable fractures and further erode trust from a community that keeps giving Bungie the benefit of the doubt. I’ve been called “toxically positive” a lot. I do enjoy the game and say so, but I’ve never avoided being critical when it matters. This is one of those times. I don’t get paid by Bungie, and I’m not muzzling myself for anyone. I like making edits, memes, and jokes, and being generally positive about something I enjoy. That’s not a cri...
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Not Even DLSS 5 Could "Beautify" Nvidia Right Now.

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  Woof. I tried to start this one a few different times over the last few months, increasingly as time went on. Even over the last 24 hours I’ve tried to land on an approach that really tackles the heart of my concern. This is an overwrought, complex issue that must be detailed with great care. The issue is not DLSS 5, the technology is symptomatic of a much greater issue: Nvidia.  (Please keep in mind, this is ultimately an informed opinion piece, you’re technically free to disagree, but I’ve done my homework). It should be widely known by now that I am no fan of corporate juggernauts, they do more harm than good with no exceptions, for however much good they contribute to any single sector, they are masking their sometimes outright comically nefarious activities. As the ne w “Biggest Company In The History of Everything Ever, no seriously, they’re bigger than Microsoft and Apple and Google and Amazon”, Nvidia is also similarly responsible for its share of negative side effe...
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What's In Your Wallet, Sony?

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  We need to have an incredibly serious, direct, and timely conversation about the advent of the swathe of self appointed “professional business advisors” that have cropped up over the last few years. Y’all might not know this, I am a contract small business developer, my job is to either: analyze business plans at inception and strategize launch, or scale an already established business. I mention this with the explicit purpose of saying that I am, at the very least, vastly more informed on Biz Ops than the majority of the aforementioned “business advisors”. The fact of the matter is that, more often than not, you are probably engaging with an idiot when it comes to these “steam chart” conversations. I don’t mean to be blunt or crude, but there is no better way to describe the phenomenon of the completely uneducated parsing noncontextualized financial (or performance) data and presenting it as complete fact. This is less about Bungie specifically and more about the industry as a w...
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